ABOUT ME
Hi, I’m Nathan Hollis — the person behind AnalyticsTutor.
Web analytics consultant with 15+ years of experience turning raw data into actionable insights. I believe analytics should be practical, understandable, and — dare I say — enjoyable.
15+
Years of Experience
200+
Clients Helped
50+
Tools Tested
1M+
Data Points Analyzed
Why I Started AnalyticsTutor
After years of working with Google Analytics, GA4, GTM, BigQuery, and Looker Studio, I noticed something frustrating:
“A lot of smart people feel completely lost when it comes to web analytics.”
It’s not their fault. Most documentation is confusing. Most tutorials are either too basic or too technical. And don’t get me started on the endless buzzwords and jargon.
So I created this site to bridge that gap.
What You’ll Learn Here
Practical guides, honest reviews, and real-world examples — no fluff, no BS.
🔧
Analytics Setup
GA4, GTM, server-side tracking — configured the right way from the start.
🔒
Privacy-First Tools
Reviews of Plausible, Fathom, Matomo, and other GDPR-friendly alternatives.
📊
Data Interpretation
Funnel analysis, conversion tracking, and reports that actually make sense.
🎯
Conversion Optimization
Find revenue leaks, optimize funnels, and measure what actually matters.
🤖
Advanced Techniques
Machine learning predictions, BigQuery exports, and custom dashboards.
📝
Reporting for Humans
Create reports your boss will actually read and understand.
Tools I Work With
Hands-on experience with the most popular analytics platforms and technologies.
Google Analytics 4
Google Tag Manager
BigQuery
Looker Studio
Plausible
Fathom
Matomo
Simple Analytics
My Approach
I teach the way I wish someone had taught me — with context, with plain English, and with respect for your time.
Most tutorials here come from real client challenges, personal experiments, or late-night rabbit holes where I was too stubborn to give up.
- If something doesn’t work, I say it
- If there’s a shortcut, I share it
- If I say “this is the best way,” I’ll tell you why
“Nathan’s guides are the only ones I’ve found that actually explain the why behind analytics decisions. Game changer for our team.”
— Marketing Director, SaaS Company
A Bit More About Me
I live in Austin, Texas, where I split my time between client work, writing, and drinking way too much cold brew.
When I’m not geeking out over dashboards, I’m probably biking around town or reading old detective novels. (Ask me about my Dashiell Hammett collection sometime.)
📍 Austin, Texas
☕ Cold brew enthusiast
🚴 Casual cyclist
📚 Detective fiction collector
Want to Say Hi?
Got a question? Found a bug in a tutorial? Or just want to nerd out about event parameters?
Feel free to reach out — I read every message, and I’m always happy to help.