Conversion Rate: How to Calculate, Measure, and Improve It
If you only track one number on your website, make it conversion rate. Traffic is vanity until people do the…
Learn to measure what matters. Practical guides on GA4, Google Tag Manager, GDPR-compliant analytics, and data-driven decision making.
If you only track one number on your website, make it conversion rate. Traffic is vanity until people do the…
You’ve got data in GA4. Now your boss wants a dashboard, and the GA4 interface is the last place you…
Google retired bounce rate as GA4’s headline metric and replaced it with something better: average engagement time. Yet most people…
Open any analytics dashboard and you’ll see three numbers that look like they should agree: users, sessions, and pageviews. They…
Cookie consent banners have become the wallpaper of the internet. You click “Accept All” without reading, and so does everyone…
Google renamed conversions to key events in March 2024, and the confusion hasn’t stopped since. However, the name change is…
Privacy regulations keep tightening, cookie banners keep annoying visitors, and Google Analytics keeps getting more complicated. In 2026, choosing a…
If you’re running Google Analytics on a website that gets European traffic, Google Consent Mode v2 isn’t optional anymore. It’s…
An open-source analytics project doesn’t usually hit 10,000 GitHub stars in under a year. Rybbit did exactly that, and the…