Practical, no-nonsense lessons on GA4, Google Tag Manager and privacy-first tracking — measure what matters and make data-driven decisions.
The question comes up almost every time a client asks me about moving away from Google Analytics: “What…
Nathan Hollis
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11 min read
Most websites still send a small text file to every visitor’s browser and use it to recognise them…
Nathan Hollis
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8 min read
Cookie banners slow down conversions and annoy visitors. Plausible Analytics is built around the proposition that you shouldn’t…
Nathan Hollis
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8 min read
Your conversion rate is the single number that answers whether your website is actually working. Traffic is vanity.…
Nathan Hollis
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8 min read
The first dashboard I build for any client starts with exactly the same question: what does the person…
Nathan Hollis
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9 min read
Most people discover engaged sessions in GA4 the same way: they’re staring at the Engagement overview and wondering…
Nathan Hollis
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9 min read
Three numbers sit in almost every analytics report, and they never agree. Pageviews is always highest, sessions sits…
Nathan Hollis
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9 min read
The internet runs on cookie consent banners. You’ve clicked “Accept All” a thousand times without reading a word,…
Nathan Hollis
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9 min read
GA4 conversion tracking works differently than most people expect — and the March 2024 rename from “conversions” to…
Nathan Hollis
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8 min read