Practical, no-nonsense lessons on GA4, Google Tag Manager and privacy-first tracking — measure what matters and make data-driven decisions.
If you only track one number on your website, make it conversion rate. Traffic is vanity until people…
Nathan Hollis
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5 min read
You’ve got data in GA4. Now your boss wants a dashboard, and the GA4 interface is the last…
Nathan Hollis
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5 min read
Google retired bounce rate as GA4’s headline metric and replaced it with something better: average engagement time. Yet…
Nathan Hollis
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5 min read
Open any analytics dashboard and you’ll see three numbers that look like they should agree: users, sessions, and…
Nathan Hollis
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5 min read
Cookie consent banners have become the wallpaper of the internet. You click “Accept All” without reading, and so…
Nathan Hollis
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8 min read
Google renamed conversions to key events in March 2024, and the confusion hasn’t stopped since. However, the name…
Nathan Hollis
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8 min read
Privacy regulations keep tightening, cookie banners keep annoying visitors, and Google Analytics keeps getting more complicated. In 2026,…
Nathan Hollis
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8 min read
If you’re running Google Analytics on a website that gets European traffic, Google Consent Mode v2 isn’t optional…
Nathan Hollis
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8 min read
An open-source analytics project doesn’t usually hit 10,000 GitHub stars in under a year. Rybbit did exactly that,…
Nathan Hollis
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8 min read