Tips
Do You Need a Cookie Consent Banner? A Decision Flowchart
Cookie consent banners have become the wallpaper of the internet. You click “Accept All” without reading, and so does everyone…
Web Analytics Tutorials & Privacy-First Tracking Guides
Learn to measure what matters. Practical guides on GA4, Google Tag Manager, GDPR-compliant analytics, and data-driven decision making.
Tracking
GA4 Key Events: Setting Up Conversions That Actually Matter
Google renamed conversions to key events in March 2024, and the confusion hasn’t stopped since. However, the name change is…
Tools
Plausible vs Fathom vs Rybbit: Privacy Analytics Showdown 2026
Privacy regulations keep tightening, cookie banners keep annoying visitors, and Google Analytics keeps getting more complicated. In 2026, choosing a…
Tips
Google Consent Mode v2: What It Means for Your Analytics
If you’re running Google Analytics on a website that gets European traffic, Google Consent Mode v2 isn’t optional anymore. It’s…
Tools
Rybbit Analytics Review: The Open-Source GA4 Challenger
An open-source analytics project doesn’t usually hit 10,000 GitHub stars in under a year. Rybbit did exactly that, and the…
Tracking
GA4 Event Tracking Explained: No More Category/Action/Label
Universal Analytics gave you three fields for every event: Category, Action, and Label. It was rigid, confusing, and led to…
Data
AI Traffic Attribution Crisis: Why 70% of ChatGPT Referrals Are Invisible
Your analytics is lying to you. Not maliciously, but effectively — a growing chunk of your website traffic arrives from…
Tracking
GA4 Setup Guide: From Zero to First Report in 30 Minutes
Setting up Google Analytics 4 doesn’t need to take all day. In fact, you can go from zero to viewing…
Tracking
UTM Parameters Masterclass: Stop Guessing Where Traffic Comes From
You launch a campaign. Traffic increases. But where exactly did those visitors come from? Was it the LinkedIn post, the…