Tracking
GA4 Key Events: Setting Up Conversions That Actually Matter
Google renamed conversions to key events in March 2024, and the confusion hasn’t stopped since. However, the name change is…
Category: Tracking
Tracking
GA4 Event Tracking Explained: No More Category/Action/Label
Universal Analytics gave you three fields for every event: Category, Action, and Label. It was rigid, confusing, and led to…
Tracking
GA4 Setup Guide: From Zero to First Report in 30 Minutes
Setting up Google Analytics 4 doesn’t need to take all day. In fact, you can go from zero to viewing…
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UTM Parameters Masterclass: Stop Guessing Where Traffic Comes From
You launch a campaign. Traffic increases. But where exactly did those visitors come from? Was it the LinkedIn post, the…
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First-Party Data Strategy: Building Analytics Without Third-Party Cookies
Third-party cookies are dying. Safari killed them years ago. Firefox followed. Chrome keeps delaying the inevitable, but the direction is…
