Cookieless tracking counts the people who visit your site without saving anything on their device. Normal tracking drops…
Nathan Hollis
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2 min read
A key event in Google Analytics is just an action you tell Google to count. You pick the…
Nathan Hollis
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3 min read
Consent Mode is a way to tell Google’s tools how to act when a visitor has not said…
Nathan Hollis
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2 min read
In GA4, almost everything a visitor does is an “event.” A page load is an event. A click…
Nathan Hollis
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2 min read
Google Analytics is a free tool from Google. It quietly counts the people who visit your website. It…
Nathan Hollis
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2 min read
A UTM link is a normal link with a small tag added to the end. The tag tells…
Nathan Hollis
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2 min read
First-party data is the information a website gathers straight from its own visitors. You collect it yourself, on…
Nathan Hollis
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2 min read
A backlink is just a link from one website to yours. Someone else’s page points at your page.…
Nathan Hollis
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2 min read
Your website sends visitor data somewhere. There are two ways it can travel. The old way sends it…
Nathan Hollis
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2 min read