Practical, no-nonsense lessons on GA4, Google Tag Manager and privacy-first tracking — measure what matters and make data-driven decisions.
Privacy-friendly website analytics is a way to count your visitors without tracking who they are. It uses no…
Nathan Hollis
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2 min read
Consent Mode is a way to tell Google’s tools how to act when a visitor has not said…
Nathan Hollis
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2 min read
Rybbit is a free tool that shows you who visits your website. It tells you how many people…
Nathan Hollis
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2 min read
In GA4, almost everything a visitor does is an “event.” A page load is an event. A click…
Nathan Hollis
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2 min read
Someone asks ChatGPT a question. ChatGPT names your site. They click and land on your page. But your…
Nathan Hollis
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2 min read
Google Analytics is a free tool from Google. It quietly counts the people who visit your website. It…
Nathan Hollis
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2 min read
A UTM link is a normal link with a small tag added to the end. The tag tells…
Nathan Hollis
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2 min read
First-party data is the information a website gathers straight from its own visitors. You collect it yourself, on…
Nathan Hollis
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2 min read
Bounce rate is the share of visits where someone shows up and then leaves almost right away, without…
Nathan Hollis
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2 min read