Practical, no-nonsense lessons on GA4, Google Tag Manager and privacy-first tracking — measure what matters and make data-driven decisions.
Bounce rate is the share of visits where someone shows up and then leaves almost right away, without…
Nathan Hollis
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2 min read
A backlink is just a link from one website to yours. Someone else’s page points at your page.…
Nathan Hollis
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2 min read
Google Analytics is free and very popular. But in Europe, it keeps running into trouble. The reason is…
Nathan Hollis
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3 min read
For a small blog, you don’t need a big tool. A free counter is enough. It shows how…
Nathan Hollis
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2 min read
Small blogs grow when they stop watching everything at once. Pick one number that matters most to you.…
Nathan Hollis
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2 min read
Picture the path people take to buy from you. They land on your page. They click. They fill…
Nathan Hollis
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2 min read
You can learn what works on your website without tracking who each visitor is. The trick is to…
Nathan Hollis
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2 min read
The Realtime report in Google Analytics shows one thing: who is on your site right now. It only…
Nathan Hollis
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2 min read
Your most popular pages are the ones the most people open. To find them, you open your traffic…
Nathan Hollis
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2 min read