Predictive analytics turns your clickstream into forecasts about what each visitor is likely to do next—buy, bounce, subscribe, return, or churn. Done well, it helps marketers, data analysts, and e-commerce teams reduce wasted spend, lift conversion rates, and personalize at scale without guesswork. Here’s a clear, business-focused guide to how it works and how to … Read more
Introduction I’ve been watching client-side tracking slowly die for the past three years, and honestly? It’s about time. Every week, I get another frustrated email from a marketing manager asking why their Google Ads dashboard shows 150 conversions while their CRM logged 230 sales. The answer is always the same: their JavaScript tracking is getting demolished by … Read more
The first time I tried to track eCommerce events in GTM, I nearly lost my mind. Everything looked fine — tags were published, triggers set. But the data just wasn’t showing up in GA4. I spent hours clicking, debugging, questioning my entire existence as a web analyst. The problem? The data layer. Or more accurately … Read more
You ever open your Google Analytics dashboard and feel like you’re winning — big time — because the page views of your website just shot through the roof? I’ve been there. I remember staring at a spike in my reports thinking, “Wow, we nailed it this week!” Only to realize a few days later… it … Read more