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GA4 Key Events: Setting Up Conversions That Actually Matter
Google renamed conversions to key events in March 2024, and the confusion hasn’t stopped since. However, the name change is…
Tag: Google Analytics
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Google Consent Mode v2: What It Means for Your Analytics
If you’re running Google Analytics on a website that gets European traffic, Google Consent Mode v2 isn’t optional anymore. It’s…
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GA4 Event Tracking Explained: No More Category/Action/Label
Universal Analytics gave you three fields for every event: Category, Action, and Label. It was rigid, confusing, and led to…
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GA4 Setup Guide: From Zero to First Report in 30 Minutes
Setting up Google Analytics 4 doesn’t need to take all day. In fact, you can go from zero to viewing…