Great marketing fills the top of the funnel. Great analysis keeps it from leaking. Funnel analysis is the discipline of measuring how people progress from awareness to action, then using evidence to remove the friction that stalls them. Below is a systematic, implementation-agnostic playbook for spotting—and fixing—the revenue leaks hiding in your website journeys. Start … Read more
When you launch a campaign, push a promo code, or publish a high-stakes page, you don’t want to wait until tomorrow to learn what happened. Real-time reports show what’s happening on your site right now—who’s arriving, what they’re doing, and whether that activity is turning into meaningful actions. Used well, they help you validate tracking, … Read more
Introduction I’ve been watching client-side tracking slowly die for the past three years, and honestly? It’s about time. Every week, I get another frustrated email from a marketing manager asking why their Google Ads dashboard shows 150 conversions while their CRM logged 230 sales. The answer is always the same: their JavaScript tracking is getting demolished by … Read more